Amazon Ads for Authors

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Course curriculum

1. Intorduction
2. Session 1 - Why Advertise on Amazon?
3. Session 2 - About Amazon Ads
4. Session 3 - Sponsored Ads Key Concepts
5. Session 4 - Ad Placements
6. Frequently Asked Questions
1. Session 1 - Sponsored Products
2. Session 2 - Lockscreen Ads
3. Session 3 - Sponsored Brands
4. Frequently Asked Questions
1. Session 1 - Strategy Components
2. Session 2 - Assessing Your Needs
3. Session 3 - What to Advertise
4. Session 4 - Know Your Reader
5. Session 5 - When to Advertise
6. Session 6 - Allocating Budgets
7. Frequently Asked Questions
1. Session 1 - What is a Daily Budget?
2. Session 2 - What is a Bid?
3. Frequently Asked Questions
1. Session 1 - Keys to ad Organization
2. Frequently Asked Questions
1. Module 6 Session 1 - Title Eligibility & Compliance
2. Module 6 Session 2 - Romance
3. Module 6 Session 3 - Religion & Spirituality
4. Module 6 Session 4 - Non Fiction & Self-help
5. Module 6 Session 5 - The Moderation Process
6. Frequently Asked Questions
1. Session 1 - Account registration for Beginners
2. Session 2 - Regional Access & Registration
3. Frequently Asked Questions
1. Session 1 - Ads Console
2. Frequently Asked Questions
1. Session 1 - Access to Sponsored Products
2. Session 2 - Sponsored Products Campaign Creation
3. Session 3 - Keywords
4. Session 4 - Sponsored Products Reporting
5. Ninja Tip - Dataminer
6. Ninja Tip - PickASIN
7. Ninja Tip - Relevance
8. Frequently Asked Questions
1. Session 1 - Sponsored Brands Building
1. Session 1 - Lockscreen Ads
2. Session 2 - Lockscreen Campaigns
3. Session 3 - Lockscreen Ads Reporting
4. Frequently Asked Questions
1. Session 1 - International Advertising
2. Frequently Asked Questions
1. Session 1 - Monitoring Our Ads
2. Session 2 - Metrics
1. Introduction
2. Prepare Your Data
3. Step 1 - Analyze
4. Step 2 - Benchmark
5. Step 3 - The Sweet Spot
6. Step 4 - Harvesting
7. Step 5 - Double Down
8. Step 6 - Prioritize
9. Frequently Asked Questions
1. Session 1 - Rescources
2. Session 2 - Do's & Don'ts
1. Campaign Optimisation Checklist
2. Reporting Quick Reference Guide
3. Seasonality
4. Glossary
1. Session 1 - Advertisers Beyond KDP
2. Session 2 - Advantage Program
3. Session 3 - Myths About Ads
4. Session 4 - Custom Text
1. Session 1 - Sponsored Brand Overview
2. Session 2 - Campaign Walkthrough
3. Session 3 - Reporting for Sponsored Brands
4. Frequently Asked Questions
1. Session 1 - Sponsored Display Overview
2. Session 2 - Campaign Building
3. Session 3 - Reporting
4. Frequently Asked Questions

About this course

$849.00
77 lessons
12.5 hours of video content

Discover your potential, starting today

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Learn Self Publishing

Amazon Ads for Authors

Course curriculum

MODULE 1 - Overview

MODULE 2 - Introducing Ad Types

MODULE 3 - Developing your Marketing Strategy

MODULE 4 - Controlling Your Costs

MODULE 5 - Campaign Housekeeping

MODULE 6 - Title Eligibility & Compliance

MODULE 7 - Advertising Accounts

MODULE 8 - Ads Console Walkthrough

MODULE 9 - Sponsored Products

MODULE 9.5 - SPONSORED BRANDS

MODULE 10 - Getting Started with Lockscreen Ads

MODULE 11 - International Advertising

MODULE 12 - Monitoring

MODULE 13 - Optimisation

MODULE 14 - Additional Resources

MODULE 15 - Cheatsheets

MODULE 16 - Advanced Topics

MODULE 17 - Sponsored Brands

MODULE 18 - Sponsored Display Ad

About this course

Discover your potential, starting today